Difference Between SEO and PPC
Looking to drive more traffic to your site? Want more customers or email subscribers? Welcome to the world of online or Digital Marketing. Under the Digital Marketing umbrella, we have SEO and PPC marketing, among others. SEO stands for Search Engine Optimization while PPC stands for Pay Per Click. These are two proven and very effective strategies in helping your site get the exposure it deserves. That said, it’s very important to know the differences between the two when deciding what route to take.
What is SEO?
Many websites have been using SEO to boost traffic to their site. It’s a process, strategy, or technique used by SEO specialists to help drive more people to visit your site and hopefully, turn them into subscribers or paying customers. The use of the right keywords, backlinks, and the like play an important role but with the right professional SEO services company, this won’t be a problem at all.
The main purpose of SEO is make your site appear high in search engine results. For example, if a user is looking for a specific item or service, the sites that appear in the first page of the search results are those with the most relevant information. Remember that people no longer go to the next packages once they’re satisfied with the ones they see in the first page. So if you want your site to rank high, hire an SEO expert today!
What is PPC
Pay Per Click is another effective way to advertize your site. There are various advertising programs available in the web today and as long as you can afford it, they can greatly improve your site’s traffic. Your ad will appear as a sponsored advertisement in the search results and you only pay every time someone clicks it. That person will then be directed to your website.
This kind of advertising costs money but it’s definitely the fastest way to make your online presence known. Hire a PPC expert and let him or her create a great ad that will attract people all over the world.
Which one’s for you?
These two options can do wonders your site but when it comes to choosing between hiring a PPC and SEO expert, then there are some things you need to consider first like the following:
How much are you willing to spend for your site’s advertisement? If the sky’s the limit, then
Hire a PPC expert. You don’t need to write SEO articles for your site anymore in order to
rank high because your ad will be placed on the top. On the other hand, stick to SEO if you
don’t want to spend too much.
If you want to maximize your site’s exposure right away, PPC is your best option. It can
improve traffic faster than SEO because you don’t need to worry about creating an SEO
friendly content or insert links or backlinks in your site. However, you can hire a professional SEO services company to handle the task. But remember, PPC comes with a price too.
Since PPC is the fastest option you have, it’s no surprise that other websites also use it. If
you have noticed, most sponsored ads online are from highly competitive and authoritative
sites which are very difficult to displace. Unlike with SEO, the process may take longer and
requires a lot of patience but eventually, you can rank high too especially when you hire an
SEO and PPC can both improve website traffic in more ways than one. You can hire an SEO expert or a PPC expert to help you achieve the online presence you want.